You are going to read an article about the making of an unusual television commercial. Seven sentences have been removed from the article. Choose from the sentences A-H the one which fits each blank. There is one extra sentence which you do not need to use.
A. Then the falling dominoes head out of the room into the streets, causing progressively larger objects to tumble.
B. These were all chosen to suit the town and fit in with the people’s way of life.
C. Getting there involved driving along 48 kilometers of dirt roads and crossing twelve rivers.
D. Iruya is situated 3000 meters above sea level and the film crew was not used to working in such conditions.
E. The prop department did construct a small version on site, but most of the work was done in a studio in London.
F. Added to this was the total of one hundred and thirty 'actors' who were recruited from five neighboring towns.
G. Setting up the dominoes on the table took a team of experts three days but took just 14 seconds to topple.
H. Not so with the famous Irish drink company Guinness.
Many of the most expensive commercials ever made are those in which an A-list celebrity flashes a beautiful smile at the cameras. Their recent television advertisement, the most expensive in British history, cost ten million pounds, and it features not the rich and famous, but villagers from the mountains of Argentina.
The advertisement features a game of dominoes. It begins in a darkened room where several thousand ordinary dominoes are set up on a specially-designed table. Dominoes knock over books, which in turn knock bigger household objects such as suitcases, tires, pots of paint, oil drums and even cars. The final piece in the chain reaction is a huge tower of books. These flutters open to reveal a structure in the shape of a pint of Guinness.
The location chosen for the commercial was Iruya, a village high up in the mountains of north-west Argentina. The journey there could take up to ten hours. Asked why this remote destination was chosen for the shoot, the director said that even though it was the most difficult location they could have picked, it was perfect.
For one month, the village, population thousand, increased in size by almost thirty percent. One hundred and forty crew members descended on the village. These included the world record holders in domino toppling, Weijers Domino productions from the Netherlands.
Creating this film was no easy task. Preparations for filming took well over a month. Twenty-six truckloads of objects were brought In. They included 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars. Setting the objects up took skill and patience. They needed to be arranged so they would fall over easily, and this involved balancing them on stones. Some of the sequences had to be reshot 15 times and 24 hours of footage was captured. However, the sequence in which six cars fell over was successfully shot in just one take.
Filming in this location was not without its difficulties. Firstly, being so isolated, it was hard to obtain resources at short notice. The second problem was the high altitude. It was also hard working with the villagers who had no experience of film-making. Finally, setting and resetting the props caused a good deal of frustration.
These days when CGI is all the rage, it was surprising that so little of the work was done using computer effects. The only sequence that used computer graphics was the one in which the tower of books fluttered open to reveal a pint of Guinness. Even so, this was no simple matter. They had to ensure that all the books in the tower had a different appearance.
Director Nicolai Fuglsig said about the project: ‘Despite all the challenges, the cast was fantastic and it was a really amazing experience.’ Whether or not the effort put into the advert pays off is another matter entirely.
You are going to read an article about new types of university courses. Seven sentences have been removed from the article. Choose from the sentences A-H the one which fits each gap. There is one extra sentence which you do not need to use.
A. We have local apocalypses in our world today, in the form of earthquakes, hurricanes and terrorist attacks.
B. TV shows have long launched spin-off products in the form of merchandise and video games.
C. If successful, the edutainment experiment could spawn a huge range of other TV show/university hybrid courses.
D. Until now, online learning experiences have been able to deliver great videos and quizzes, but student interaction was minimal and the experience for learners has been impersonal.
E. Experts from the Centre for Education and Employment have reservations about the value of such online courses where there is no formal assessment or contact between the students and those delivering the courses.
F. The course will consist of eight modules including a physics module on ‘the science of decay’, a public health module on the study of epidemics and a mathematics module on population dynamics.
G. The University of California, which has a huge reputation to uphold, said that there had been no dumbing down in the design of the course.
H. Millions of students sign up for online education courses each year.
The boundaries between education and entertainment are beginning to blur, and a new type of learning, in which education merges with entertainment, is emerging – ‘edutainment’. But now US television company AMC has teamed up with the University of California to produce an online course based on the TV show, The Walking Dead, which features a post-apocalyptic world ridden with zombies.
With an audience of 10 million, student numbers for the course are expected to be in the hundreds of thousands.
Academics from the University of California say that the online course will be a ‘legitimate educational experience’ and tackle serious issues from the fields of science, public health, nutrition, psychology, and sociology. However, students will gain no formal qualifications or credits on successful completion of the course.
It insisted that all modules had been made as academically rigorous as those taught on the university grounds. One lecturer in social science stated that the university already used contemporary media examples to make theories more relevant to students, and this course was merely taking this concept one step further. ‘The curriculum is very real,’ says Josh Coates, head of Infrastructure and designer of the online platform. ‘The fact that the context is this fictional world of an apocalypse is incidental. This course gives us the opportunity to educate people about the science of disasters.’
The market for massive open online courses, or MOOCs, is rapidly expanding. However, millions fail to complete the courses, suggesting that they pose a real challenge to online learners. Part of this experiment is to find out whether the power of television can reduce the high drop-out rate characteristic of MOOCs.
The university is taking this opportunity to hone the way it delivers online courses. With the increasing demand for online courses, these are issues that universities looking to invest in online learning are increasingly having to face.
Put the missing phrases in the correct gaps in the following text.
A. such as your gender and family background
B. it is a serious disease that needs to be treated
C. physical exercise will always stand you in good stead
D. it is never an easy task to combat depression
E. and even if it does not
F. such moods are normal and they pass with time
Q. it is advisable to keep in touch with friends and family members
H. if your depression stems from the stress factor
I. such as late teen years and old age
J. so they have to look for symptoms
We all feel a bit blue once in a while, perhaps after a loss or setback during an illness, or when we are under a lot of stress. But sometimes those feelings do not go away. Instead, they become a stubborn sorrow that can last for weeks or even months, or comes and goes for no clear reason. A real nightmare begins when the feeling of blue turns into deep depression. Millions of people suffer from depression all over the world. It can occur at any age, though it tends to be more common at certain life stages, . Depression is much more common in women than in men. People who are depressed have a hard time enjoying life or feeling pleasure. They may have problems with work, relationships or even the simple tasks of daily living. A severely depressed person may think of suicide. Such depression is not a sign of weakness, laziness or lack of willpower. The good news is that most people find that depression goes away after successful treatment. , most patients learn to manage their depression. There is a lot all of us can do to ward off depression or combat it once it occurs. The first step is diagnosis. Doctors have no reliable tests for depression, . Stubborn feelings of sadness or loss of hope that crop up daily, feelings of worthlessness or despair, fatigue and lack of energy, sleeplessness, inability to think clearly, weight gain and other related symptoms come with depression.
There is a number of factors that can increase a person's risk of becoming depressed. Some of them — — are beyond your control. But a lot can be done about other risk factors such as your exercise habits, the amount of stress in your life and the medicines you take. Because depression often strikes those who are isolated and lonely especially when they have gone thoroughly traumatic experience: . Whenever you feel low, try talking to other pears. Tell them about your feelings and problems. It helps a lot if you know someone is listening to you. . 20 to 30 minutes of exercise will help ease emotional —suffering especially if you choose the type of exercise you enjoy. Always look for sunlight. Don’t spend too much time in dark and confined spaces. it is time to work things out. Slow down if your life is hectic. Take time to read your favorite book, go for a walk or get yourself a pet. It's been proven that pets’ presence helps relieve stress. You may even think of meditation or yoga if you are willing to learn it.
but it is good to remember that to a large extent the way we feel depends on the choices we make.